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  • How does AskOkey work? Our Process

    Ordering tailored clothes online can be daunting. At AskOkey, we pride ourselves on making the online bespoke process as seamless and efficient as possible. With only a few simple steps on your end, we will create the most comfortable garments you’ve ever owned whilst looking like a king. Want a quick run-down on our process?

    By Tim Armarego - August 28, 2023

  • From Cro-Magnon to AskOkey

    The evolutionary hypothesis supposes that the descent of man was the result of random variations, beginning with microscopic bugs and progressing in no particular direction until we reached where we are.  Apparently, it all started with one of these And, along the way, managing one of these That being the case, how we ended up

    By Peter Barlow - February 1, 2026

  • Escorial? What is it, and why might you want some?

    A little research into Lumb’s Golden Bale raised the question of what other unique weaves there are out there, and the trail naturally led to Escorial. Escorial: Rare and Naturally Expensive First, the Escorial sheep are descended from Spanish Royal Flocks of El Escorial (named after the Spanish royal palace of that name). Back in

    By Peter Barlow - January 18, 2026

  • Lumb’s Golden Bale – is it all hype?

    A recent AskOkey podcast featured some of the Proff’s latest acquisitions, including two cut lengths of Lumb’s Golden Bale cloth, via H Lesser, subsidiary of AskOkey’s retail partner, Harrisons. This prompted a discussion between me and the Proff on what Golden Bale is. I thought I would follow up here. Lumb’s Golden Bale, from the

    By Peter Barlow - January 18, 2026

How does AskOkey work? Our Process

Ordering tailored clothes online can be daunting. At AskOkey, we pride ourselves on making the online bespoke process as seamless and efficient as possible. With only a few simple steps on your end, we will create the most comfortable garments you’ve ever owned whilst looking like a king. Want a quick run-down on our process?

By Tim Armarego - August 28, 2023

RTW, MTM or Bespoke? Which One, and Why?

At AskOkey, we encourage everyone to consider bespoke or MTM. Why? First because that is what we do, at least for now. Second, because men who value their appearance really do need to wear something that fits well, is made of decent fabric and lasts over the long term. Something like this, in fact. Naturally,

By Peter Barlow - January 17, 2026

AskOkey Double Breasted: When you Need a Suit of Armour

As we enter the new year, we tend to look back one minute and forward the next. Looking back can give us reassurance, some pleasant memories and probably not a few reasons to shudder. Looking forward, albeit onto an empty canvas, can help us feel optimistic. If you need something to help kick off 2026

By Peter Barlow - January 4, 2026

What is “luxury”, and is AskOkey a luxury brand?

The word is bandied around fairly freely on the Internet, and in marketing copy and brand-related commentary. So much so that its true meaning has probably been lost. So what does it mean? Does it really mean “great”, “rare” or “well made”? Or does it mean something almost completely different? Cartier, a luxury brand (habit

By Peter Barlow - December 14, 2025

Is it bespoke or made to measure? Only you and AskOkey know.

Since the launch of AskOkey’s MTM line, and our extension to it this month, commenters have begun questioning the difference between bespoke and MTM. Afterall, if they look the same, and are made of the same cloth, what’s the difference? Visually, not a lot. 90% of the people who see you will not see it.

By Peter Barlow - December 7, 2025

Do you Own Heirlooms or Consumables? 

Those of us who build our wardrobes for the long term, rather than as a bundle of consumables to be thrown away when they no longer serve their purposes, spend quite a bit for the simple reason that we know what we are buying, and we know the value of it. If you treat your

By Peter Barlow - November 30, 2025

Now’s your Chance: AskOkey Launches the New MTM Line

Those of you who have been around us for a while will have seen, and possibly bought, one of our AskOkey MTM offerings. As you know, the initial launch during the summer was fairly limited, because we were trying out the process and testing our AskOkey designs. As a result, favourites such as the double

By Peter Barlow - November 26, 2025

You Asked, and we Answered: Buy Now, Pay Later

We are pleased to announce that you (and all other AskOkey customers) can now use a variety of convenient payment options to finance your AskOkey MTM purchases. Effective from 26 November, you can choose a BPNL option next time you order MTM from AskOkey.  We will be accepting the following BNPL providers: Klarna (All regions),

By Peter Barlow - November 26, 2025

The Raglan Sleeve

A staple of English coat construction since at least the 1850s, the Raglan sleeve, or rather shoulder, is distinctive and one of the distinguishing marks of a more casual coat. The Raglan sleeve is more properly a way to cut the shoulder of the coat. Unlike the standard sleeve, it is not stitched to the

By Peter Barlow - November 15, 2025

Risky Pleats – When to Say No

Pleats go in and out of fashion – they came back in the 80s and stayed with us until comparatively recently, and they are perfect for business and dressier trousers. But, buyer beware – they are difficult to get right, and many tailors seem to have lost the art. We have written before on these

By Peter Barlow - November 15, 2025

Odd waistcoats

The odd waistcoat is too often neglected as a way to liven up your suit. We are so used to three-piece suits, all parts in identical colour and pattern, that we forget the odd waistcoat and its uses. At one time, all waistcoats were odd. A glance at the fashions of the 18th and early

By Peter Barlow - October 26, 2025

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